Earlier this month, Elon Musk announced that Twitter would soon start showing how many people have viewed a particular, just like YouTube indicates the number of times a specific video has been watched. This week, Twitter finally launched the feature for the Twitter app on iOS and Android and will soon start sharing the numbers on the desktop version.
View counters are now displayed in the app, along with the number of comments, retweets, and favorites. According to a Twitter FAQ, not every tweet will have a visible view count. The information won’t be available for community tweets, tweets from Twitter Circles, or “older” tweets.
“Anyone who views your Tweet counts as a view, regardless of where they see your Tweet (e.g., Home, Search, Profiles, Tweets embedded in articles, etc.) or whether or not they follow you. Even an author looking at their Tweet counts as a view” read the blog post.
It also adds that looking at a tweet from the web, then looking at it on your phone would count as two views.
Musk hinted that he was attempting to make text and picture postings on the site more similar to video posts, which already had public view counts when he launched the functionality on December 1. Additionally, he stated that it wasn’t enough to only look at answers and likes to get the whole picture and that it was supposed to demonstrate how “active” the platform is.
He also added recently that Tweets are read about 100 times more than they are liked, given that 90 percent of internet users are plain, simple consumers who consume what has been served to them without recording any reactions to the content, not even alike.
Twitter, it seems, is going in the opposite direction compared to what other social media platforms are doing. Increasing the information accessible to the public on a social network is the opposite of what other businesses have recently been doing. For years, Instagram and Facebook have been developing the ability to allow users to hide the number of likes their posts receive.
Even YouTube, whose public view counts have been a distinguishing element of the platform, has begun to conceal certain information; in 2021, it concealed general dislike numbers, making it so that only producers could see how many people had pressed the thumbs-down button on their videos.