Twitter on Thursday began letting some users add virtual tip jars to accounts so people can support their tweets by tossing in money. According to Twitter senior product manager Esther Crawford, a limited number of users around the world who tweet in English can add a “Tip Jar” feature to their profiles. The group included creators, journalists, experts, and non-profits.
“You drive the conversation on Twitter, and we want to make it easier for you to support each other beyond Follows, Retweets, and Likes,” Crawford wrote in a blog post. “This is the first step in our work to create new ways for people to receive and show support on Twitter – with money.”
According to Crawford, a Tip Jar icon on a profile page indicates an option to be taken to services such as Patreon, PayPal, or Venmo to send money to a creator.
Twitter does not take any cut of tips, she said.
The one-to-many global messaging platform is keen to broaden its ranks of users and get people spending more time at the service.“Soon, more people will be able to add Tip Jar to their profile, and we’ll expand to more languages,” Crawford said.
Twitter last week reported weaker-than-expected earnings and disappointing user growth.
Twitter has struggled to expand beyond its core audience of celebrities, journalists, and political leaders, even if it has become an important forum for policy debates.
Twitter has faced challenges in tackling misinformation and abusive content even as it strives to become a platform for political discourse.
Earlier this week, Twitter also started rolling out the Spaces feature to a wider audience. The feature is now available to all users with more than 600 followers.