NOISE LAUNCHES ITS FIRST SMART EYEWEAR, PRICES IT AT RS 5,999 IN INDIA

India’s homegrown electronics and accessories maker, Noise, has launched its first pair of smart eyewear, the Noise i1. The product has been priced at ₹5,999 and is identical to what audio brand Bose had introduced in December 2018 with Bose Frames.

The Noise i1 will allow users to stream music wirelessly and attend phone calls. Noise i1 uses Bluetooth 5.1 to pair smartphones and stream music through them.

It also has touch controls integrated into one of the stalks, which can be used to play or pause music, accept or reject phone calls, and activate the voice assistant on a user’s phone. The device is compatible with both Android and iOS smartphones.

Noise said during the launch that the frames would also offer swappable lenses, allowing users to put prescription eye lenses instead of the default sunglass configuration in which the Noise i1 comes.

As per Noise, the device can stream music for nine hours on a single charge. Fifteen minutes of charging gives it two hours of playback time.

This is the first product launch for Noise under its newly established innovation division, Noise Labs, which was inaugurated on May 11 this year. The latter is slated to help the company enter new product categories, of which fashionable frames are one.

Amit Khatri, the co-founder of Noise’s holding company Nexxbase Marketing, said that the company’s expansion plans include expanding its local manufacturing efforts, entering new markets, and having “three or four lineups of strong products by the end of this year.”

Smart eyewear has been around for several years. In 2018, US-based audio equipment manufacturer Bose introduced Bose Frames, which offer similar functionality to the Noise i1.

Since then, multiple companies have expanded to offer these products. For instance, social media firm Snap introduced its augmented reality glasses, Spectacles, which are available in India at ₹29,999.

Eyewear brand Ray-Ban also has its smart glasses, called Stories. Both Ray-Ban and Snap offer camera-equipped eyewear that can be connected to social media channels to post images you see directly through the glasses.

However, none of them give an actual augmented reality experience. Social media platforms and technology companies like Meta and Apple also working on AR glasses. Still, they have not yet marketed the same to consumers since they reportedly cost millions of dollars to build.

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