Netflix has unveiled its first owned-and-operated retail outlet named Netflix. It sells products and merchandise fashioned off its shows. As per a blog post, the e-store will regularly sell exclusive and limited editions of “carefully selected high-quality apparel and lifestyle products” related to Netflix’s shows. Like some of its competitors (including Hulu and HBO Max), Netflix does not include air commercials and relies on the monthly fees paid by its more than 200-million global subscribers. That’s where Netflix. The shop makes its entry.

Josh Simon, VP of consumer products at Netflix, says the streaming giant’s online store will sell exclusive The Witcher- and Stranger Things-themed merchandise, which will have the logos of these two shows, and new Netflix logo-wear BEAMS, a Japanese fashion house.

For this month, products set to debut on the online store are streetwear, and action figures based on anime shows Yasuke and Eden, along with the limited-edition apparel and luxury decorative items inspired by Lupin, a French thriller series, in collaboration with the Musee du Louvre.

The company will unveil a collection of anime-themed collectibles for the store launch. These collectibles will be from Nathalie Nguyen, Kristopher Kites, and Jordan Bentley, three up-and-coming designers.

In the coming months, Stranger Things- and Money Heist-themed merchandise will appear on the online shelves.

After the launch of Shopify, Netflix, shop is the streaming giant’s next e-commerce venture. The site will first be introduced for customers in the US, followed by other markets in the coming months. Besides, Netflix also has licensed deals for various products based on its original programming, sold by Target, Walmart, Amazon, H&M, Sephora, and other retailers.

Netflix’s fan-made T-shirts and other merchandise have been on the market for years.

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