Netflix India has slashed the prices of all its subscriptions plans in the country. Users can get Netflix plans at revised prices starting today, 14 December. The streaming service giant has taken the step to expand its presence in the country and compete with Amazon Prime, SonyLIV, Disney+Hotstar, ZEE5, and other Video-on-Demand (SVoD) platforms.
India is an important market for the SVoD platforms as millions of people use tablets and smartphones to watch their favorite TV shows and movies online. The country still has millions of untapped users, which Netflix targets through the revised subscription rates. The company, also facing revenue losses in the US, is looking towards India and other regions to expand its viewer base.
With the massive price cut, the streaming giant aims to woo the growing Indian audiences which are expected to come to SVoD platforms in the next five years.
Earlier, Netflix had experimented with several strategies, like a free subscription for a month, to lure potential subscribers to join its streaming platform. The primary streaming service had also offered free weekends to users to expand its subscriber base.
Here’s how Netflix subscription plans look like now after the reduction in prices:
- Mobile Plan: The subscription starts at Rs 149 monthly instead of Rs 199. This plan allows users to watch their TV shows, movies on a smartphone or tablet. The plan is available for one screen only.
- Basic Plan: The earlier price of Rs 499 per month has been reduced to Rs 199. Viewers can watch Netflix content on smartphones, tablets, computers, or television. The plan is available for one screen only.
- Standard Plan: Now, users can pay only Rs 499 monthly instead of Rs 649. The content can be viewed on smartphones, tablets, computers, or TVs. The plan is available for two screens.
- Premium Plan: Now, the users have to pay Rs 150 less for the Premium Plan. It is available at Rs 649 instead of Rs 749. The content can be viewed on four screens, including smartphones, tablets, computers, or TVs.
With this price cut, Netflix’s subscriptions are on the same price band compared to its business rival Amazon Prime, which recently hiked its subscriptions plans by up to 50 percent. The base plan of Amazon Prime starts at Rs 179 per month, and the annual plan is priced at Rs 1,499. Moreover, Disney+Hostar charges Rs 499 for its yearly subscription (mobile plans), and the premium plan on the platform costs Rs 1,499 annually.