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NETFLIX REDESIGNS KIDS PROFILE TO SHOW MOST-WATCHED TITLES AND CHARACTERS ON THE HOMEPAGE

Netflix has redesigned the Kids profile to display characters from their most-watched shows on the home screen. Characters from their favourite movies will accompany the ‘My Favourites’ section. Speaking about the development, Michelle Parsons, product manager for kids and family at Netflix, said that they wanted to represent the title in a way kids recognise the most. Michelle said, “This is going to be like a kid walking into their own room, where they know where every Lego piece is”.

The new feature will differentiate the profile of kids from that of the adults as the ‘My Favourites’ section will have characters attached to the title. The section will only display the content on Netflix that the kid has previously watched, so it will only appear when there is adequate watch history.

Michelle added that Netflix had conducted a test of the character-based ‘favourites’ row last year and found that the ‘kids loved it.

‘My Favourite’ section will have five characters in a row with the titles of the shows/films. However, for the newly created profiles where watch history is not available, the kid’s profile will appear as the adult profiles. The home screen will have a main billboard image; however, as the app collects enough watch history, the row with characters will appear. If the kid selects a title, then the trailer of the title will play behind the character.

At the moment, only Netflix’s connected TV apps will feature the favourites row. As per Michelle, the feature will be tested on other platforms in the next few months. 

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