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With technology integrating into practically all aspects of our lives, modern-day technology is not designed to be user-friendly; instead, it is complicated to use and not user-friendly. At least, most women in India feel so.
Women feel that laptop makers haven’t catered to their needs.
A recent survey by Techarc, an analytics and consulting firm working with automobiles and emerging technologies, has highlighted a significant gap in how tech products resonate with women.
Released on International Women’s Day, the study shed light on the need for tech companies to better cater to female consumers’ unique preferences and needs.
The survey among 1,150 women nationwide provides insights into women’s expectations regarding tech products. About 650 of these were working professionals, whereas 500 were homemakers.
Faisal Kawoosa, Chief Analyst and Founder of Techarc, emphasized acknowledging gender-specific preferences in the personal tech space.
He stated, “While technology remains gender-agnostic, there is a need and scope to introduce product lines tailored specifically for men and women, addressing both hardware and software needs.”
Regarding smartphones, women appreciate the variety of colors and designs available but are looking for better personalization options. They seek customizable features to match their changing preferences. The study also revealed that they particularly like the flip-style foldable smartphones that have recently popped up.
Intelligent rings are gaining popularity among women as wearables. However, if they have the choice, they tend to avoid smartwatches and fitness bands with bulky designs. The study revealed that women also prefer devices with feminine aesthetics and applications tailored to their needs.
Laptops fare far worse among women, who feel underserved in the market and lack options that cater to their needs. Women think they have hardly been catered to and that laptop makers haven’t done anything substantial for them. They want lighter laptops with feminine designs suitable for professional and personal use.
The study also revealed that many women think smart TVs need to be brighter. They need to be more complicated to set up and operate, which indicates a massive disconnect between product design and user experience. Interestingly, it’s not just smart TVs that fare poorly; other smart home appliances also fare poorly.
Techarc found that although women were intended to be the primary users of appliances like smart refrigerators, smart ovens, and washing machines by appliance makers, there is some concerning disconnect. Women need to gain better awareness of many intelligent features in home appliances, indicating a need for increased training and education. Moreover, the interfaces of these intelligent appliances need to be overhauled, and their interfaces should be made more user-friendly.
Women anticipate further collaboration within the tech industry to develop gadgets and devices with their needs in mind. They expect greater personalization, choice, and portability in future smart devices. Artificial intelligence (AI) is also a significant enabler for enhancing customization and meeting diverse user preferences.
