Adam Mosseri, the head of Instagram, took to Twitter and announced that a couple of new features would be coming to Instagram’s Subscriber program.
Instagram creators can sign up for the Subscribers program, where they can charge their followers a monthly fee to see exclusive content through the Instagram app.
In the video posted to Twitter, Mosseri tells us that subscribers will be able to host exclusive chats in which they can participate and interact with fans. He also said that in a single Subscriber chat, a content creator hosts up to 30 subscribers, making the interaction more personal.
Reels and posts can now be posted directly to subscribers, and these posts will also carry the Subscriber badge. In addition, creators with exclusive Subscriber content will now have a “Subscriber home” tab on their profiles so their followers can see exclusives or sign up to be a Subscriber.
In June 2020, Facebook launched Subscriptions, a model mainly aimed at helping creators earn money with the support of their communities and the people who consume their content. In January, Meta, Instagram, and Facebook’s parent compaFacebook’sought the feature to Instagram.
Subscription is a feature of the sub-platform that allows content creators to host exclusive Live Videos and Stories that only paid followers can see. Plus, Subscribers who interact with posts also have a badge next to their name. Back in January 2022, Instagram, citing its commitment to support the platform’s creators, said the platform would not charge any fees for these subscriptions from the creators until 2023.