Big Tech, or the most prominent tech corporations, would like us to believe that they care about their user’s data and privacy. Unless you’ve been living under a rock for all these years, you should know this is a myth.
The reality is that all tech companies, even those claiming that they have a “user privacy first” policy, collect some data or the other. Most big tech companies have been accused of spying on these data and using them for personal gains, mainly through advertising and other covert marketing operations.
A recent analysis conducted by StockApps.com has revealed which company collects the most data and just how much data of yours gets tracked.
StockApps’s analysis has revealed that of all the tech companies that one interacts with on a day-to-day basis, Google collects the highest amount of user data, much more than what Meta, formerly Facebook, was accused of.
Google collects 39 types of data points in comparison to Twitter which collects 24 data points, making it the second highest data aggregator. Amazon collects 23 kinds of data, Facebook tracks 14 categories of data, and the least number of data points are collected by Apple, which is 12.
Given that Google’s entire business model depends on data, this should be no surprise. Cyber security experts have often postulated that instead of thinking of Google as a benevolent service provider, it would be better to think of them as an advertising and marketing company, that their real customers aren’t end-users who use their services but big corporations who have something to sell.
Back in 2021, a group of researchers from Trinity College Dublin, Ireland, found that Google collects about 20 times more data from Android devices than Apple Does from their iPhones.
Facebook and Twitter also save far more data than is necessary. However, Facebook primarily stores the data that users enter. Regarding user privacy protection, Apple does better than Amazon storing only the required data to keep users’ accounts active. According to the report, their website is less dependent on advertising revenue than Google, Twitter, and Facebook are.
However, that is about to change. In recent months, Apple’s revenue from advertising has grown exponentially. Naturally, they will be exploring their options down the line.