APPLE IS PLANNING TO LAUNCH ‘AIRPODS LITE’ TO APPARENTLY TAKE ON CHEAPER WIRELESS EARBUDS

Apple presently offers four different models of AirPods, ranging from the upgraded AirPods Max to the second-generation AirPods. Additionally, even though AirPods have gained a lot of popularity, they are not precisely inexpensive. However, the Cupertino-based tech giant is reportedly developing a set of new earbuds called “AirPods Lite” to compete with less expensive wireless earbuds that eat away at Apple’s market.

Despite being trendy accessories, demand for AirPods is predicted to decline by the end of 2023. Furthermore, it is anticipated that shipments of AirPods will fall from 73 million units in 2022 to 63 million in 2023. This would be partly because of the low demand for AirPods 3 and the possibility that Apple won’t introduce new AirPods this year.

The tech giant has been developing the “AirPods Lite.” Reports describe it as a lower-cost device aimed to compete with non-Apple earphones; it is currently unknown what exactly this product is and what characteristics it will offer.

Apple maintained the previous version AirPods 2, in stock at a lower price of $129 after the debut of AirPods 3 in 2021, whereas AirPods 3 cost $169. These “AirPods Lite” will probably be cheaper than $129. Another option for Apple would be to reduce the price of the second-generation AirPods even further, perhaps to $99.

In 2022, Apple introduced the second generation AirPods Pro with significant enhancements, including better noise cancellation and a new charging case with the U1 chip for Precision Finding. However, there are no rumors about when Apple plans to update the regular AirPods (currently in the third generation) or even the premium AirPods Max headphones.

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