Amazon India has announced that buyers will now shop in two Indian languages now: Marathi and Bengali. Before this, the e-commerce platform supported seven Indian languages: Bengali, Hindi, Kannada, Malayalam, Marathi, Tamil, and Telugu. In addition to the desktop site, all of these languages will be available on Android and iOS apps.
To use these languages for shopping, users need to change their preferred language. They can head to “Country & Language” settings on the app or the website and choose the language. Once chosen, the e-commerce platform will select that particular language for your future visits as well. Notably, the platform has recently announced that it will host the Amazon Great Indian Festival sale soon. Buyers will get an instant discount of 10 percent on HDFC Bank cards during the sale.
In addition to this, Amazon India has also announced that it will soon allow users to shop via the Hindi voice command. This feature was introduced in English last year. Users will be able to search for products and check their order status in Hindi via this option.
“Our aim with regional language shopping experience is to make e-commerce accessible, relevant, and convenient for customers. Every month, tens of millions of customers visit Amazon in regional languages, and 90 percent of the customers are from tier 2 and below cities. This festive season we are happy to expand the Amazon experience for our customers in Marathi and Bengali.” said Kishore Thota, Director, Customer Experience & Marketing, Amazon India, in a statement.