Ask any social media influencer or a social media manager worth their salt, and they will all tell you the same thing — that WhatsApp Channel is the next big thing.
Given that WhatsApp Channels is now a completely new arena for people to grow and for new social media stars to emerge, people are lining up to start their Channels and check how far and wide an audience they can reach.
Everyone is hopping onto the Channels bandwagon, from your favorite influencers to your favorite content creators. Even major celebrities are jumping in, trying for a new way to connect with their fans.
So, if you want to grow your WhatsApp Channel’s following and engage with a larger audience, this is it. These six strategies will help you increase your followers for business or personal use.
Share valuable content with a set consistency.
Consistency is vital when it comes to growing your WhatsApp Channel. Share valuable content regularly to keep your followers engaged. Whether it’s informative articles, entertaining stories, or exclusive offers, ensure your content adds value to your audience’s life. And remember, you need to strike a balance between quality and quantity.
Could you promote your channel on other platforms?
Don’t limit your promotion efforts to WhatsApp alone. Cross-promote your WhatsApp channel on other social media platforms, email newsletters, and your website. Encourage your existing audience on different channels to join your WhatsApp Channel for exclusive content or updates.
Leverage the power of WhatsApp Status.
Utilize WhatsApp’s “Status” feature to share teasers, announcements, or snippets of your upcoming content. These short-lived updates create a sense of urgency, compelling users to join your channel for more. Status is also a great place to showcase a joining or following QR or any link you might have
You can engage with your audience.
You can interact with your followers by responding to their messages, conducting polls, and asking for their opinions. When people feel heard and appreciated, they’re more likely to remain active and invite others to join your Channel.
Offer exclusive benefits
Incentivize people to join your WhatsApp channel by offering exclusive benefits such as discounts, early access to content, or members-only giveaways. The promise of special perks encourages people to become loyal followers.
Collaborate and Network
Partner with influencers, similar WhatsApp channels, or individuals with a significant following. Collaborative efforts can help you tap into their audience and expose your canal to a broader, relevant user base. Also, could you attend industry-related events or webinars and share your channel with potential interested followers? You can also organize a fun meet-up of your own if you already have a sizeable following, which, in turn, will bring in a larger audience.
Remember, growing your WhatsApp channel’s following may take time, but with persistence and these strategies, you can expand your reach and build a thriving community of followers.