Twitter has introduced a program that allows selected users to earn money by sharing ad revenue. This means that users now have the opportunity to get paid for their tweets. Users or professional creators must sign up for the “Ads Revenue Sharing” and “Creator Subscriptions” programs to participate in the program and receive payment.
Twitter has stated that the Creator Ads Revenue Sharing program will be available in countries where Stripe supports payouts. Still, currently, users in India cannot earn money from tweeting. However, there is a possibility that Twitter may review this policy in the future.
According to a tweet, the well-known YouTuber Mr. Beast (James Donaldson) received $25,000 (approximately Rs 21 lakh) from Twitter as part of the ad-sharing revenue. Other users have also been compensated, with some receiving over Rs 5 lakh.
In a blog post, Twitter explained that the Ads Revenue Sharing program is being rolled out to an initial group of users who will be invited to accept payment. Users must be subscribed to Twitter Blue or Verified Organizations to join the program.
Additionally, they must have accumulated at least five million impressions on their posts in the last three months. Twitter has established Creator Monetization Standards, which include criteria such as age, country, and activity on the platform, and users or creators need to meet these standards.
Twitter has announced its plan to launch a portal or page for the ad revenue-sharing application process soon. Twitter owner Elon Musk initially reported the program in February.
It’s interesting to note that Elon Musk is eligible for the ad revenue-sharing program on Twitter since his profile is verified and meets the necessary criteria. When a user asked how much he would make from the program, Musk replied that he had contributed his share to “the creator payout pool.” This suggests that Musk decided to forego his earnings and donate them to a pool that benefits other creators on the platform. It showcases his support for content creators and his willingness to redistribute his portion of the ad revenue to help the community.
The timing of Twitter’s ad revenue-sharing program rollout is intriguing, considering the competition and the evolving social media landscape. Threads by Meta (formerly known as Facebook) has been making waves with its new platform, and Twitter’s introduction of the program could be seen as a strategic move to retain its loyal creators and users.
By offering an ad revenue-sharing program, Twitter incentivizes content creators to remain active on the platform and continue producing engaging content. This can help Twitter maintain its user base and keep creators from migrating to competing media.
It’s worth noting that, as of now, Meta (Facebook) does not have a similar ad revenue-sharing program. This could give Twitter an edge in attracting and retaining creators looking to monetize their content. However, it’s always possible that Meta may introduce a similar program as they continue to evolve their offerings and compete in the social media landscape.
