TV networks of the Time Warner Inc unit, including TBS and Adult Swim, will create original series exclusively for the unit of Snap, Inc, the broadcaster said in a statement.
The companies also renewed their March agreement for Snapchat to create Live Stories, collections of user-submitted photos and videos centered around a specific event, with sports shows from Turner. The shows include the National Collegiate Athletic Association (NCAAA) Division I Men’s Basketball Championship and the Professional Golfers’ Association (PGA) Championship.
The partnership began with the launch of Snapchat’s Discover feature which allows companies to offer and manage their own content. The original channels included Turner’s CNN and Bleacher Report, a San Francisco-based sports news website. Bleacher Report, which had been available worldwide except in the United States, France and Australia, will launch a U.S. Discover channel on Jan. 4. CNN will increase its content on Discover.
Snap has partnered with multiple traditional U.S. media companies, including Viacom Inc and Comcast Corp’s NBCUniversal, as it prepares to go public early next year. This year Turner has also invested in digital media companies Mashable and Refinery29, and launched a digital video startup within CNN called Great Big Story.