Toyota Kirloskar forays into mid-size SUV segment; unveils Urban Cruiser Hyryder in India

On Friday, Toyota Kirloskar Motor (TKM) forayed into the highly competitive mid-size SUV segment by unveiling its latest model — the Urban Cruiser Hyryder.

The model, which is expected to debut in the upcoming festive season, will compete with Hyundai Creta and Kia Seltos, among others.

The automaker said it had commenced model bookings at its dealerships across the country for an amount of Rs 25,000. The Hyryder comes with two powertrains — Neo Drive and Self-charging Strong Hybrid Electric powertrain.

The Neo Drive grade comes with a 1.5-liter petrol engine with Integrated Starter Generator (ISG) technology, delivering an output of 75kW. Neo Drive trims, equipped with an all-wheel-drive (AWD), will also have an option of five-speed manual transmission and six-speed automatic transmission.

Besides, the self-charging robust hybrid electric variants feature a 1.5-liter petrol engine with THS (Toyota Hybrid System) and electric drive transmission, delivering an engine output of 68kW and motor output of 59 kW.

”We believe in collectively owning the responsibility towards creating a cleaner and greener future, with a vision to realize a ’Carbon Neutral Society.’

”In line with these goals, we are delighted to introduce the Urban Cruiser Hyryder, which will give a substantial boost to ’Make in India’ and ’Mass Electrification’ initiatives and thereby providing further impetus to ’Atamanirbhar Bharat,’” TKM Vice-Chairman Vikram Kirloskar said at the unveiling of the model here.

Speaking at the event, TKM Managing Director Masakazu Yoshimura said that with over two million satisfied customers, the company’s focus in India continues to introduce advanced and safer products, cleaner, and a good match for the energy mix of the country.

”Achieving carbon neutrality has always been the biggest challenge before us. Towards which, fighting against carbon will require multiple technology pathways, and our latest offering is another step in that direction,” he noted.

The Urban Cruiser Hyryder offers a self-charging hybrid solid electric powertrain which reflects Toyota’s advanced green technology, Yoshimura stated.

For the first time, as a part of Toyota’s global alliance with Suzuki, this model will be manufactured at TKM’s plant in Karnataka. We strongly believe this vehicle will provide a world-class motoring experience to all our customers,” he added.

When asked if the company is lobbying with the government to bring down the duties on hybrid vehicles, Kirloskar told, “Earlier, we didn’t have affordable hybrids which can cater to the masses. Now we have a product that can reinforce our claims of building hybrid motors which can be built in India. So we will certainly push for a duty cut on locally-built hybrid vehicles.” Meanwhile, the deliveries of the Toyota Hyryder are expected to start in the upcoming festive season.

The model would also be exported to other countries, Yoshimura noted.

The SUV has various features like a panoramic sunroof, wireless charger, heads-up display, 360-degree camera, and six airbags. The SUV also comes with over 55 connected features.

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