Apple launched the iPhone 14 and the iPhone 14 Plus in early September this year. After barely a month, Apple decided that it would start phasing out the production of the iPhone 14 Plus and then stop it completely.
Tech analysts and Apple fans had expected that the iPhone 14 Plus wouldn’t perform at the level Apple expected. Historically, devices that were of an odd size, and weren’t accurate flagship device from Apple, has failed to garner good sales.
This was especially true for the iPhone 13 Mini. Similarly, the iPhone 14 Plus, dubbed the iPhone 14 Max by the tech community before its launch, has gone the same way.
In the case of the iPhone 13 Mini, the issue was the device’s diminutive size. When it comes to iPhones, people prefer a regular-sized device, not a more minor and seemingly cheaper version, since most iPhone users purchase the device for clout.
In iPhone 14 Max’s situation, the issue was the device’s price. It seems that people don’t see the point of buying a base variant iPhone 14 Plus for Rs 89,900 when they can get the 256GB variant of the iPhone 14 for the same amount.
Some reports suggest that Apple has already halted the production of the iPhone 14 Plus and is reassessing the demand for the device across markets.
Citing supply chain sources, reports suggest that Apple has immediately reached out to at least one iPhone assembly partner to halt the production of the iPhone 14 Plus and contacted two component suppliers to lower output by up to 90 percent.
The report also mentions that at least one iPhone supplier has been instructed to ramp up component production for the iPhone 14 Pro and 14 Pro Max models.
There is no official comment from Apple about these developments.
Apple was rumored to continue its current sizing and naming scheme for the iPhone 15 series and launch the iPhone 15 Max or iPhone 15 Plus. It will be interesting to see if Apple continues down that path, price the device more competitively, or change its lineup slightly.