Telenor, a leading mobile operator in India has chosen to use the Teradata analytics platform for its India operations. Teradata’s data warehousing analytics platform was deployed on Telenor’s network in 2014. The platform is expected to improve the efficiency of Telenor operations, and improve the user experience. Customers stand to benefit with high call quality, and Telenor hopes to reduce customer churn.
Analytics is being used to create cost effectiveness, create operational efficiency, lower call centre costs, and offer better incentives to retailers. The demand for mobile and data services is booming in India, and the analytics platform is being used to improve the back ends to support these services. The move translates to more cost efficiency for end users. The analytics platform is used to manage the increasing data traffic in India, and deliver a financial reporting structure.
Sunil Jose, managing director, Teradata India, says, “The intent of this strategic partnership is to achieve tangible business benefits across three of Telenor’s main business areas – customer, retail and infrastructure. Teradata solutions will help Telenor to focus on their primary goal which is to pay attention to the customer insights that are driving our business today.”
Tanveer Mohammad, COO, Telenor India said, “With the implementation of the new Teradata solution, Telenor will be able to achieve its ambition of becoming the preferred partner in our customer’s digital lifestyle in India. Additionally, Teradata Active Systems Management offers us real-time data analytics that will allow us to prioritise queries, segment customer needs and load data in a timely manner.”