Tata Motors unveils its CURVV electric SUV concept in India

Tata Motors has unveiled its all-new electric vehicle concept – CURVV – in India on April 6. The CURVV concept introduces a dynamic modern SUV typology with a futuristic design and “exhilarating performance.”

The CURVV features a sloping roofline and coupé-like design like the Nexon EV. Curvv EV will be placed above the Nexon, making it the first mid-size electric SUV in Tata Motors’ EV portfolio. The production version is scheduled to be launched in 2024.

New promise, new design, new ‘thought’ put together in Curvv, said Shailesh Chandra, managing director, Tata Motors Passenger Vehicles Limited. “With the concept Curvv, we now enter the Generation 2 EV architecture, which will further enhance the adoption of EVs in India by overcoming the current barriers,” Chandra said at the launch.

The exterior has a charismatic presence with a raised ride height, rugged cladding, and dynamic proportions. The large offset of the front and rear fenders gives a sense of power on the wheels. 

In terms of profile, the floating bonnet allows airflow to channel underneath, exiting through triangular features further up the surface. The wheels also have aero blade inserts to close the open area and allow better airflow across the surfaces, and diamond-turned finished surfaces give high graphical contrast. 

With an inherently expressive design, Tata Motors believes the CURVV concept will appeal to the new age progressive customers who are ahead of the curve and will appreciate their different design approach. The Tata CURVV EV production version is expected to launch in 2024. 

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