SAMSUNG EMERGES AS THE LEADER IN SMARTWATCHES AND PREMIUM TWS EARBUDS, BEATING APPLE

According to the Worldwide Quarterly Wearable Device Tracker report by IDC or the International Data Corporation, Samsung is the number one brand in terms of shipment volume regarding smartwatches and premium TWS earbuds in India.

As per the IDC report, Samsung had over 65 percent of the shipment volume in the smartwatch category and around 31 percent market share in the premium TWS category for the three months ending March 2022. IDC defines a premium TWS earbud as one that costs over Rs 5,500 or over $75.

Aditya Babbar, Senior Director and Head of Product Marketing, Samsung India, said in a statement, “Galaxy Watch4 registered double-digit growth QoQ in India, thanks to industry-leading features such as Body Composition and Personalized Sleep Coaching, while Galaxy Buds2 won hearts with its premium sound quality and enhanced Active Noise Cancellation. We ensured the wider availability of our devices across offline (6000+ stores across India) and online channels (all leading e-commerce platforms). Also, We introduced improved payment mechanisms and financing options to improve access and drive greater affordability.”

The Galaxy Watch 4 Series has been a favorite among premium smartwatch enthusiasts because of its premium design, top-notch health tracking, and excellent display. Another aspect as to why it has performed so well is the fact that it integrates with the Android ecosystem well. This is because Samsung has integrated WearOS with its wearable software and top-of-the-line wearable hardware.

Similarly, Samsung’s smallest and lightest earbuds yet, Galaxy Buds2 with enhanced ANC, has a great design and is incredibly comfortable to wear throughout the day. And of course, there is the fact that they sound great. Again, the Galaxy Buds2 pair very well with most Android devices while retaining most of its rich feature set is why they have been selling so well.

Meanwhile, Apple had the second-largest smartwatch market share in shipment volume, with a figure of 22.7 percent. Fitbit at 4.7 pe

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