Even though it is in its nascency, ChatGPT has prompted several people who have used the platform to claim that OpenAI’s AI chatbot is bound to spell doom for Google, and its domination of search engines, if Google does nothing about it.
Several reports have surfaced online that the team in charge of Google’s search division is currently panicking and is at “code red” over the technology. Conversely, Microsoft sees this as the perfect opportunity to finish Google’s reign over the search engines’ market.
According to people familiar with the matter, Microsoft is planning to launch a version of its Bing search engine that uses the same artificial intelligence behind ChatGPT to answer some search queries.
As per a report by The Information, when Microsoft had invested a significant amount of money in OpenAI, the developers of ChatGPT had conditioned the investment that Microsoft would be allowed to incorporate some aspects of ChatGPT into Bing when the system was ready to go.
An older version of GPT is used for automatic search query suggestions as you type. Microsoft has already announced plans to integrate Dall-E 2 into Bing Image Creator, where you can issue descriptive text promptly and generate AI artwork.
Using AI bots to answer questions may be a double-edged sword, but for the time being, it enables many things. For example, AI-backed answers presented in a sentence and are conversational are much easier to comprehend, follow and keep up with.
It would be much better than the tiny snippets that Google uses to answer some of the questions it is asked. Instead of quoting a different page altogether or sharing a list of links that may or may not have your answer.
However, “Bing will still rely on its technology to produce most search results” as GPT isn’t meant to “continuously scrape the web or provide real-time information like a search engine does.” Meanwhile, it remains to be seen how Bing will ensure the accuracy of answers.
Moreover, Bing might be the perfect home for ChatGPT. OpenAI plans to eventually charge users for their services like ChatGPT, which is expensive. Microsoft has been essentially “footing the startup’s cloud bill,” but that is soon to change.
