LAVA’S CUSTOMISABLE, UPGRADABLE SMARTPHONES, LAVA Z1, Z2, Z4 AND Z5 LAUNCHED IN INDIA, STARTING RS 5,499

On Thursday, Lava launched the world’s first customizable smartphones – Lava Z1, Lava Z2, Lava Z4, and Lava Z6. The phones can upgrade to suit the requirements of the customers. The company has said that the phones have been manufactured locally in India. The customizable Lava smartphone series named MyZ will be available for purchase from 11 January 2021. Lava said that the devices had been designed to allow users to customize their smartphones to suit their needs before purchase on the company’s website. The device can also be upgraded after purchase. The phones can be customized in 66 unique ways, and users can increase or change RAM, ROM, front and rear camera, and the color of their gadget.

Lava said that its unique ‘Made-to-Order’ concept for smartphones would enable customers to choose between 2 GB, 3 GB, 4 GB, or 6 GB RAM and mix and match it with 32 GB, 64 GB, and 128 GB ROM.¬† People can also choose between a dual (13 MP+2 MP) or a triple rear camera (13 MP+ 5 MP+ 2 MP), an 8 MP, or a 16 MP selfie camera.

Lava Z1: Specifications and price

The Lava Z1 features a 5-inch display with Corning Gorilla Glass 3 protection. The smartphone is powered by a MediaTek Helio A20 SoC and 2 GB RAM, and 16 GB internal storage. The device is military-grade certified and comes with loud audio with a 5-magnet speaker.

Corning Incorporated has announced that Lava will be the first mobile device manufacturer in India to sell a Rs 5,499 military-grade smartphone featuring Gorilla Glass 3. According to the company statement, Lava has designed Gorilla Glass across a broad range of its portfolio over the past four years, including its best-selling Z81 and Z61 models. They have further stated that the device has been completely designed in India by Indian engineers.

Lava Z2: Specifications and price

The Lava Z2 features a 6.5-inch HD+ Water-drop not display with Corning Gorilla Glass 3 protection. It has a 13 MP+ 2 MP rear camera and an 8 MP selfie camera. The smartphone is powered by MediaTek Helio G35 and comes with 2 GB RAM and 32 GB internal storage. It has a 5,000 mAh battery. The phone is priced at Rs 6,999.

Additionally, Lava unveiled the Zup program to let customers upgrade their existing Lava phones within a year. The company also brought the Lava Befit fitness band with heart rate monitoring and temperature check.

Lava Z4: Specifications and price

The smartphone sports a 6.5-inch HD+ waterdrop notch display with corning Gorilla Glass 3 protection. It comes with a 5,000 mAh battery and runs on Android 10. The smartphone is powered by MediaTek Helio G35 SoC and 4 GB RAM, and 64 GB ROM.

The device comes with a triple rear camera setup on the rear, including a 13 MP primary sensor, a 5 MP secondary sensor, and a 2 MP sensor. As for the selfie, it has a 16 MP camera at the front. This smartphone is priced at Rs 8,999.

Lava Z6: Specifications and price

The Lava Z6 comes with a 6.5-inch HD+ Water-drop notch display with Corning Gorilla Glass 3 protection and a long-lasting battery of 5,000 mAh.

The device runs on Android 10 OS and is powered by MediaTek Helio G35 and 6 GB RAM and 64 GB ROM. As for imaging, it has a 13 MP primary sensor, a 5 MP and 2 MP camera sensor on the rear. The front camera is 16 MP. Lava Z6 is priced at Rs 9,999.

Lava has also introduced its first smart band- BeFIT. The wearable will be available for Rs 2,699. It will be available for purchase from 26 January.

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