According to reports, Instagram is working on a feature that allows users to repost Reels, Stories, and posts by other users. The photo and video sharing app confirmed to TechCrunch that it is working on the feature and plans to begin testing it soon with a select group of users.
“We’re exploring the ability to reshare posts in Feed — similar to how you can reshare in Stories — so people can share what resonates with them, and so original creators are credited for their work,” a spokesperson for Meta, which owns Instagram, told the media outlet.
Mat Navarra, the social media consultant, spotted the development some days ago. He posted some screenshots of the feature on his social media handles.
The screenshot shows a ‘Reposts’ tab, which will likely offer all the posts a user has shared. The tab will appear on the account’s profile.
In May this year, app researcher Alessandro Paluzzi spotted the repost feature in development. He also shared a screenshot of the same. Just like Twitter, people will have the option to express their thoughts as well while resharing any post.
With this upcoming feature, Instagram will be able to compete with Twitter as far as reposting other posts, Reels, and Stories is concerned. While using the retweet feature on Twitter is straightforward, Instagram does not allow users to share others’ posts directly or Reels (unless in a Story), though some people use third-party apps for the same.
This feature will allow users to share others’ Reels, Stories, or posts directly in their feed. Video app TikTok has also been working on a repost button on the lines of Twitter.