INSTAGRAM LAUNCHES ‘PARENTS GUIDE’ IN INDIA TO EDUCATE YOUNG USERS, PARENTS ABOUT SAFETY FEATURES

Instagram launches a new ‘Parents Guide’ for India. The guide has been launched ahead of the Safer Internet Day, aligned with the global theme of 2021 – ‘Together For a Better Internet.’ It aims to help young people be safe and inform parents about the safety features on the platform. It will be available across many countries to provide parents with a better understanding of the changing digital landscape. According to Instagram, the guide would act as a conversation starter between parents and children, offering tools to keep their children safe on the platform.

The new 2021 Guide has inputs from key organizations that work actively on children’s rights and safety, including Cyber Peace Foundation, Center for Social Research, Young Leaders for Activity Citizenship, Aarambh India Initiative, Suicide Prevention India Foundation, and It’s Ok To Talk.

The Guide considers features like ‘DM reachability controls’ that give business accounts and creators the control to choose who could add them to groups on Instagram Direct or message them. It also gets ‘bulk comment management’ that gives people the option to delete bulk comments and block or restrict multiple accounts for negative comments. It comes with other features, too, like Emails from Instagram and Support Requests.

Commenting on the Guide, Dr. Rajana Kumari, Director of the Center for Social Research, said how children live a very active life online today. Parents need to update themselves in ways they can actually be of help to their children.

Instagram had partnered with Yuvaa last year, which happens to be a youth media, community engagement, and insights company that launched an initiative called ‘#366daysofkindness”. This platform engaged youngsters via workshops with key influencers and psychologists on nurturing a safer online environment.

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