American action camera giant GoPro is extending its horizon by launching a range of lifestyle gear products like clothing, accessories, and bags.

The brand new items will be available at with the apparel starting at $24.99 (approx Rs 1,800) and backpacks beginning from the range of $19.99 (approx Rs 1,500). The company will also be selling sunglasses and water bottles, prices for which start at $29.99 (approx Rs 2,100).

“GoPro has been focused on helping people pursue active lifestyles since day one, and our expansion into categories like bags, apparel, and ultra-functional accessories stay true to that,” said Nicholas Woodman, founder, and CEO.

He added, “We’re excited to bring GoPro design and versatility to a broad range of lifestyle products and offer them at beautiful prices exclusively on”

Woodman further said that GoPro PLUS subscribers would be getting an extra benefit as they can get a 30 percent discount on all of these new products.

The signature line of bags will be released first, which will be followed by the clothing and other accessories.

There is a wide range of GoPro bags available that includes a daytripper that has been designed for travelers. At $99.99 (approx Rs 7,400), this bag comes with padded storage for a laptop and other gear. GoPro also introduced a 2-in-1 duffel backpack called the Mission. This is ideal for rough and tough adventures, available at $99.99 (approx Rs 7,400).

In the section of lightweight minimalist bags, GoPro has brought Sling ($49.99, approx Rs 3,700), which can also be worn as a waist pack. Casey and Casey’s LITE bags have been molded to carry GoPro and accessories. While Casey ($49.99, approx Rs 3,700) comes with a padded construction with soft tricot lining, the lite version ($19.99, approx Rs 1,500) is travel-friendly and features customizable padded construction.

If you are looking for a waterproof yet lightweight bag suitable for hiking and other adventures, then Storm DRY is the right choice. It can be bought at $99.99 (approx Rs 7,400). The California-based company also launched Stash at $69.99 (approx. Rs 5,200), which is a flexible fast-loading roll-top bag. 

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