Facebook says it is lifting its ban on political and social-issue ads after the 2020 US presidential election. Political candidates, groups, and others will be able to place ads on Facebook and Instagram beginning on Thursday. Restricting political advertisements following the November election was among the host of measures Facebook put in place last year in an attempt to ensure its platform is not used for sowing chaos and spreading misinformation.
“We’ve heard a lot of feedback about this and learned more about political and electoral ads during this election cycle,” the company said in a blog post-Wednesday. “As a result, we plan to use the coming months to take a closer look at how these ads work on our service to see where further changes may be merited.”Facebook halted US political ads when the polls closed on 3 November, an extension of an earlier restriction on new political ads in the week leading up to Election Day. It said at the time that the ban would be temporary but did not give a clear end date.
Twitter has banned political ads permanently.