In an announcement on Monday, Twitter stated that users would soon be required to undergo verification to access TweetDeck. The implementation of this change is scheduled to occur within 30 days.
The announcement was made via a tweet outlining the introduction of an enhanced version of TweetDeck, featuring new functionalities. The company did not clarify whether TweetDeck’s old and new versions will be subject to charges. Twitter has not responded immediately to requests for comment on this matter.
A precarious position
The decision to introduce charges for TweetDeck, which was previously free and widely utilized by businesses and news organizations for content monitoring, is a double-edged sword.
On the one hand, it can potentially increase revenue for Twitter exponentially.
On the other, this move may yet again indicate to advertisers that Twitter isn’t stable regarding policies. This may create problems for advertisers and make CEO Linda Yaccarino’s job much more difficult. The company has faced challenges in retaining advertising revenue since it came under the ownership of billionaire Elon Musk.
Sweeping changes in a matter of weeks
This development comes shortly after Musk’s recent statement that verified and unverified users would be limited by the number of posts they can read daily. Musk’s intention behind this move is to address concerns regarding excessive data scraping and system manipulation.
Musk’s announcement sparked a strong negative response from Twitter users, and advertising experts expressed concerns about the potential impact on the newly appointed CEO, Linda Yaccarino, who assumed the role last month.
For individuals, the verification process will require a monthly payment of $8, while organizations will be charged $1,000 monthly.
