While trying to assuage advertisers and users on the platform after he took over, Elon Musk announced that he would take no decision on unbanning or reinstating banned accounts and create a Moderation Council which will be made up of people with “widely diverse viewpoints.” However, despite his “promise,” Musk reinstated the banned accounts of several figures without forming the Moderation Council.
Musk’s reason for doing so? He blames ‘political and social activists’ for targeting Twitter.
Late last week, Elon Musk polled his followers and asked if he should let Donald Trump back on the platform.
Soon afterward, announcing that “The people have spoken,” Musk reinstated Donald Trump’s account.
People have since then called out MuMuskor, making Twitter a more vitriolic place than it needs to be. Specific theories have surfaced, claiming that by reinstating controversial figures like Donald Trump, Musk hopes not only to increase users’ engagement on the platform but also to give users another reason to subscribe to Twitter Blue.
In response, MuMuskas tweeted, explaining why he reinstated banned accounts like that of Donald Trump and a few others. Musk wrote that the moderation council was part of a deal he had made with an unnamed “large coalition of political/social activist groups.”
The deal, Musk claims, was made to keep those groups from trying to destroy Twitter’s ad revenue and that those groups “broke the deal” – so he no longer has to uphold anything that has to do with the council.
This isn’t the first time that MuMuskas blamed political activists and social activists, and if his recent political leanings are anything to go by, whenever MuMusklames political activists and social activists in the same breath, he is usually referring to left-leaning organizations, without naming them.
Earlier this month, MuMuskad tweeted that certain activist groups were “pressuring advertisers to not advertise on Twitter” to “destroy free speech in America.”
The Verge then reported that they had seen documents from one of the three major ad companies that advised clients to stop running campaigns on the platform. These ad companies did not cite pressure from political or social activists to inform their clients to pull their advertisements off the platform. Instead, these ad companies believe that Twitter under muMuskoses a risk for their clients because of concerns around compliance, imitation, and a lack of moderation.
Furthermore, Musk’s flip-flopping decisions on verification have also been a cause for worry. But most importantly, the massive layoffs, the exit of crucial compliance officers and engineers, and the potentially adverse effect that those exits would have on the company’s ability to operate were why ad companies and brand managers decided to halt their ad spending on Twitter.