According to CEO Hanno Kirner, Dyson, the renowned technology company, is planning to cut one-third of its workforce in the UK as part of a global restructuring effort. Dyson, which employs over 14,000 people worldwide and operates in more than 80 countries, is reviewing its global structure to ensure it is prepared for future challenges.
In the UK alone, Dyson employs 3,500 people across London, Wiltshire, and Bristol offices.
Kirner explained that Dyson’s rapid growth necessitates periodic reviews of its global structures to remain agile and competitive in an increasingly fierce market.
The company proposes changes that may lead to redundancies as part of this review. He acknowledged the pain of decisions affecting close and talented colleagues but assured that those at risk of redundancy would be supported throughout the process.
Founded by James Dyson in 1991 in Malmesbury, England, Dyson designs and manufactures household appliances such as vacuum cleaners, hand dryers, air purifiers, bladeless fans, hair appliances, heaters, and lights. In 2019, the company relocated its corporate office from the UK to Singapore and ventured into electric vehicle manufacturing, though it later abandoned that initiative.
Despite this, Dyson has continued to expand, opening manufacturing centers and technological hubs in the Philippines, the UK, and Singapore as part of a five-year global investment plan estimated at $3.4 billion.
Last year, Dyson was recognized by Forbes Magazine as one of the “World’s Best Employers” and ranked among the Top 100 “Female-Friendly Companies.” The company’s commitment to innovation and a supportive work environment have earned it a strong reputation.
Hanno Kirner, who succeeded Ronald Krueger as CEO in February 2024, previously worked with the Tata Group as the Executive Director of Jaguar Land Rover and has led the Tata Group Battery Program since 2021. Kirner’s leadership marks a new chapter for Dyson as it navigates these challenging times and continues to innovate in the competitive global market.
