PUBG Corporation has announced PUBG Mobile’s return to India’s gaming market. The company says that it is preparing to launch ‘PUBG Mobile India,’ a new game created specifically for the Indian market. PUBG Corp also announced its plans to invest $100 million in India to “cultivate the local video game, esports, entertainment, and IT industries.” The company will also be hosting India-exclusive esports events.
The company has also said that to maintain the privacy and security of players in India, it will conduct “regular audits and verifications on the storage systems holding Indian users’ personally identifiable information to reinforce security and ensure that their data is safely managed.”
PUBG Corp also says that in the new PUBG Mobile India game, in-game content will be improved and tailored to reflect local needs. Several aspects of the game will also be customized for local gamers. For instance, the game will now be “set in a virtual simulation training ground, new characters automatically starting clothed, and green hit effects to reflect the virtual nature of the game.”
The new PUBG Mobile India game will also include a feature that places restrictions on game time to promote healthy gameplay habits.
PUBG Corp will also establish an India subsidiary and hire over 100 employees specializing in business, esports, and game development. In addition to that, PUBG Corp says it will look to “actively collaborate and leverage local businesses to strengthen its gaming service.”