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CES 2025: Qualcomm unveils new Aware cloud-based services platform, Snapdragon X AI PC SoCs

At CES 2025, Qualcomm has set the tech world abuzz with two groundbreaking innovations to transform how we compute and connect. The Snapdragon X Platform is designed to bring high-performance, AI-driven capabilities to more affordable laptops. At the same time, the upgraded Qualcomm Aware platform seeks to revolutionize industrial IoT with more innovative, more efficient, connected solutions. These announcements underscore Qualcomm’s commitment to making advanced technology accessible across various industries.

The company’s focus on AI and connectivity highlights its forward-looking strategy, addressing consumer and enterprise needs. Qualcomm’s latest offerings seem poised to impact their respective domains significantly with promises of enhanced efficiency, seamless functionality, and cost-effectiveness.

Snapdragon X: AI for everyone

Qualcomm’s Snapdragon X Platform is a fresh addition to its X Series, aiming to make advanced computing accessible to budget-conscious users. Targeted at laptops in the £500–£600 range, the platform powers what Qualcomm calls “Copilot+ PCs.” These devices promise multi-day battery life, seamless performance, and a suite of AI-driven features tailored for tasks like web browsing, streaming, and light content creation.

At the heart of this innovation is Qualcomm’s 8-core Oryon CPU, supported by a 45 TOPS NPU designed to handle demanding AI tasks. Qualcomm says this combination delivers up to 163% better performance than comparable processors while consuming significantly less power. A power-efficient GPU complements the setup, ensuring these laptops are well-suited for everyday use without compromising battery life.

Qualcomm is also breaking new ground with mini desktop PCs powered by Snapdragon X, marking a first for the series. These compact devices are built to meet the needs of developers, businesses, and consumers looking for portable yet powerful computing solutions. With brands like Acer, Asus, Dell, HP, and Lenovo already on board, these Copilot+ laptops and mini PCs are expected to hit the market in early 2025, offering a versatile mix of form factors for a wide range of users.

Qualcomm Aware: Revolutionising IoT

The Qualcomm Aware platform makes significant progress in meeting the expanding needs of the industrial Internet of Things (IoT). Initially designed for logistics, the platform now extends its reach across retail, energy, smart homes, and robotics industries. Qualcomm Aware provides businesses with tools to monitor, manage, and optimize connected devices, offering actionable insights that drive efficiency and innovation.

This horizontal IoT platform offers various capabilities, including geolocation, fine indoor positioning, firmware updates, and device management. Qualcomm has enhanced its platform with better connectivity algorithms and a 65% reduction in power consumption compared to previous LTE modems. This makes it possible for businesses to efficiently manage fleets, track high-value inventory, and even prevent theft with intelligent alerts.

Qualcomm Aware is already a robust system, supporting approximately 30 million active devices monthly and processing billions of daily transactions. The platform is gaining traction rapidly with over 20 commercial customers and over 100 successful trials. By integrating these capabilities directly into Qualcomm chipsets and third-party hardware, the company is simplifying businesses’ deployment process of intelligent, connected solutions.

AI Ecosystem for a Connected Future

Qualcomm’s innovations extend beyond individual devices, aiming to build a comprehensive AI ecosystem. The Snapdragon X Platform is transforming laptops into AI-powered companions on the consumer side. These devices are expected to appeal to students, freelancers, and professionals who need reliable, cost-effective computing.

On the enterprise side, Qualcomm Aware is unlocking new possibilities for businesses. For example, retailers can track how often high-value inventory turns over, receive alerts for potential theft, and optimize stock management. Logistics companies can improve delivery efficiency and accuracy while device manufacturers gain tools to troubleshoot and update their products remotely. These capabilities enhance productivity and extend the lifespan of connected devices, reducing costs and waste.

Qualcomm’s Vision: Bridging innovation and affordability

Qualcomm’s dual focus on affordable AI-powered PCs and advanced IoT solutions reflects a broader ambition to lead the way in consumer and industrial tech. By introducing the Snapdragon X Platform, the company is bringing high-performance computing to a wider audience, breaking down barriers that previously limited AI capabilities to premium devices. Meanwhile, the Aware platform empowers industries to embrace innovative technology with solutions tailored to their needs.

As CES 2025 unfolds, the real-world impact of these innovations will become more apparent. However, Qualcomm’s commitment to accessible technology, efficient design, and user-centric solutions is evident. Whether enabling students to access powerful laptops or helping businesses optimize their operations, Qualcomm is paving the way for a brighter, more connected future.

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