At CES 2025, MSI made a significant impact by presenting a new range of products that integrated artificial intelligence (AI) and advanced gaming technology. The company is reimagining how users experience gaming, productivity, and compact computing, from AI-powered desktops to next-gen graphics cards and record-breaking gaming monitors.
At the heart of MSI’s exhibit is a deep focus on AI integration, which aims to simplify workflows, boost gaming performance, and personalize everyday tasks. MSI’s Vice President of Marketing explained how the company’s latest offerings are designed to adapt to user needs, harnessing AI to deliver more innovative, more efficient tools for both gaming enthusiasts and professionals.
Smarter computing with AI
MSI’s CES lineup features the AI Robot powered by NVIDIA ACE. This robot allows users to control MSI laptops and desktops through natural language commands while operating offline for added security.
The MEG VISION X AI gaming desktop stands out in this space, a double honor at the CES Innovation Awards. Equipped with Intel Core Ultra Series 2 processors and NVIDIA graphics, this powerhouse features a 13-inch AI touchscreen for hardware monitoring, intelligent mode switching, and seamless control over MSI monitors. Its built-in microphone and speaker enable voice-based interaction, while Silent Storm Cooling AI dynamically adjusts fan speeds for quieter, high-performance gaming.
Game-changing monitors
MSI is setting new benchmarks in gaming displays with its MPG 272URX QD-OLED monitor. This 27-inch 4K display features a 240Hz refresh rate, a world first for DP 2.1 QD-OLED monitors. With G-SYNC compatibility, EL Gen 3 OLED technology, and a 5-layer tandem panel, it delivers stunning clarity and tear-free gaming.
Also on display is the MPG 272QR QD-OLED X50, another industry first with its 500Hz refresh rate for ultra-fast gaming. Designed for competitive gamers, this monitor supports G-SYNC, VESA Certified DisplayHDR True Black 500, and ClearMR 21000 for unmatched motion clarity. Both monitors integrate MSI’s AI Navigator, enhancing immersion and gameplay intelligence through adaptive features.
Next-gen GPUs and power supply units
MSI’s NVIDIA GeForce RTX 50 Series graphics cards are built on NVIDIA’s Blackwell architecture and offer advanced AI-driven features. The lineup includes Project SL, S, V, Trio, X, and I, all designed for superior performance and efficient cooling. These GPUs support innovations like DLSS 4 for enhanced graphics fidelity and NVIDIA Studio tools for content creators.
For DIY enthusiasts, MSI introduced compact options like the Project I and Project X RTX 5080, 5070 Ti, and 5070, perfect for small-form-factor builds.
To support these high-performance components, MSI launched power supplies like the MEG Ai1600T PCIE5, which uses server-grade SiC-MOSFET technology for stability, and the MPG A1250GS PCIE5, featuring dual-color cables and ultra-quiet fans.
Compact PCs and DIY-friendly motherboards
MSI is redefining compact computing with its Cubi NUC AI Series Mini PCs, offering powerful AI tools in a small footprint. The Cubi NUC AI+ 2M includes a fingerprint power button and an AI Co-Pilot button, while the Cubi NUC AI 1UM packs dual Thunderbolt 4 ports and dual 2.5G LAN ports for high-speed connectivity.
MSI’s new Intel and AMD B chipset motherboards for DIY builders make assembling PCs easier. Features like EZ PCIe Release, EZ M.2 Clip II, and EZ Antenna simplify GPU and SSD installation, while pre-installed I/O shields reduce setup hassles.
Taking innovation further, the PROJECT ZERO X motherboard moves all cables to the back, creating a clean, minimalist look that enhances customization with glass panels.
High-speed storage and next-gen peripherals
MSI’s DATAMAG 40Gbps Portable SSD is designed for speed, leveraging USB 4.0 technology to deliver transfer rates of up to 40Gbps. Housed in a sturdy aluminum casing, it’s ideal for gaming, professional editing, and even console use.
The company also introduced cutting-edge peripherals like the STRIKE wireless keyboard, VERSA wireless mice, and FORCE wireless controllers, all built for precision and customization. Additionally, the MAESTRO headset delivers immersive audio for gaming and communication, ensuring seamless performance across platforms.
With a lineup that balances innovation and practicality, MSI’s CES 2025 showcase is a testament to its commitment to pushing boundaries in gaming, AI, and intelligent computing. Whether redefining desktops or delivering record-breaking displays, MSI is positioning itself as a leader in the next era of tech innovation.
New cutting-edge laptops for gamers and creators
MSI also introduced some new laptops. The updated range includes the Cyborg, Stealth, Raider, and Vector series, each tailored to different needs and budgets. Key to the new lineup is the integration of NVIDIA’s powerful RTX 50-series GPUs, promising top-notch graphics for gaming, content creation, and AI-driven tasks. Users can also choose between Intel’s 14th-generation Core processors and AMD’s Ryzen 7000 series for maximum flexibility.
Highlights include the Titan Series, with its striking Dragon Edition Norse Myth design that blends Nordic-inspired artistry with cutting-edge performance. The Cyborg Series targets budget-conscious gamers with futuristic, transparent designs, while the Stealth Series offers slim, portable power. The Raider Series is built for hardcore gamers, featuring bold aesthetics and RGB lighting, while the Vector Series strikes a balance between power and versatility for professionals and gamers.
Across the lineup, MSI has introduced advanced cooling systems for optimal performance, high-refresh-rate displays for smooth gameplay, and upgraded connectivity options like Thunderbolt 4, Wi-Fi 7, and PCIe Gen 5 SSDs. The laptops are set to launch in Q2 2025, and prices will vary by model and configuration.