HP dominated the CES this year with a stunning array of AI-powered devices that revolutionized work and play. From cutting-edge business tools to gaming marvels, the tech giant showcased its commitment to innovation and personalization. With AI at the forefront, HP’s latest releases are poised to enhance productivity and gaming experiences significantly.
The announcements covered two major areas: business-focused devices to boost productivity and gaming solutions designed to deliver unmatched performance. Both lines reflected HP’s drive to meet evolving demands with advanced AI technology.
AI at work: Smarter devices for more brilliant professionals
HP unveiled a range of AI-powered laptops designed to make the workplace more efficient and engaging. The EliteBook Ultra G1i, dubbed “the world’s most immersive AI business notebook,” features a built-in recording studio and a sharp 3K OLED display, enabling professionals to collaborate seamlessly. Another standout was the EliteBook X Flip G1i, a versatile device that adapts to various work styles with its laptop, tablet, and tent modes.
HP’s focus wasn’t just on aesthetics. These devices are powered by Intel Core Ultra processors, offering up to 48 TOPS of AI performance. Professionals can multitask, create presentations, and quickly manage heavy workflows. Built-in AI tools, like the HP AI Companion, further enhance productivity by summarising documents and personalizing settings, letting users focus on what matters most.
For creative professionals, HP rolled out the ZBook Ultra G1a and Z2 Mini G1a, hailed as the most powerful mobile workstations and mini workstations in the world. These compact powerhouses, developed in collaboration with AMD, support heavy-duty workflows like 3D design and local LLMs while fitting into a sleek, portable package. HP’s co-engineering with Adobe also led to the creation of HP Z Captis, a device designed to break creative boundaries, which snagged a CES Best of Innovation award.
Gaming unleashed: OMEN AI and the power of personalization.
Gaming enthusiasts weren’t left out, either. HP made waves with its OMEN AI, a revolutionary tool that offers one-click performance optimization. Gamers no longer need to trawl forums or experiment with settings to achieve peak FPS—OMEN AI learns and adapts to deliver the best performance with minimal hassle. It launched with support for Counter-Strike 2, with more games to follow.
HP’s gaming lineup star was the OMEN Max 16, the company’s most powerful gaming laptop. It comes packed with Intel Core Ultra or AMD Ryzen AI processors and NVIDIA RTX 50 Series GPUs. Features like the new OMEN Cryo Compound improve heat dissipation and ensure smoother, uninterrupted gameplay. Gamers can also personalize their experience with the laptop’s controllable RGB light bar and per-key RGB keyboard through OMEN Light Studio.
The gaming portfolio also introduced the OMEN 32x Smart Gaming Monitor, HP’s first display with built-in Google TV. This monitor bridges gaming and streaming, supporting consoles, laptops, and Android phones. Gamers can switch between devices while enjoying a stunning 4K UHD display with a 144Hz refresh rate. The HyperX Pulsefire Saga mice family rounded out the lineup, offering modular designs that cater to every gamer’s unique needs.
HP’s vision for the future
HP’s announcements reflect a clear vision: seamlessly integrating AI into devices that enhance productivity and leisure. Whether in the workplace or the gaming arena, HP’s innovations aim to empower users with more innovative, intuitive tools. For instance, the Thunderbolt 4 G6 Docks enhance connectivity by enabling devices to wake up before users even sit down.
Pricing and availability for many of these devices were also shared. The EliteBook Ultra G1i starts at $2,019, while the OMEN Max 16 gaming laptop will be available from $1,699.99. The HyperX Pulsefire Saga Pro Wireless Mouse, launching in March, will retail at $119.99.
As CES 2025 demonstrated, HP is pushing boundaries to shape a future where AI isn’t just a buzzword—it’s a game-changer. With products that cater to professionals and gamers alike, HP is poised to redefine how we work and play, one innovation at a time.