ASUS has announced an ambitious expansion of its Copilot+ PC lineup, promising to deliver the fastest, most innovative, and most secure Windows laptops. This move comes as artificial intelligence (AI) takes center stage in reshaping how people interact with technology and what they expect from their devices. ASUS is making AI-powered computing accessible to everyone by offering diverse styles and features.
The new laptops aim to cater to all segments, from everyday users to professionals. Packed with AI-enabled processors from tech giants like Qualcomm, AMD, and Intel, ASUS’s latest devices focus on improving productivity, creativity, and security. With enhanced speed, intuitive AI tools, and sleek designs, the new lineup is designed to redefine workflows and make AI computing a staple in homes and offices.
Zenbook and Vivobook Series: AI Meets Performance
Leading the charge in the Copilot+ range are the refreshed ASUS Vivobook and Zenbook models, each with cutting-edge features designed for the modern user. Among the highlights are the Vivobook 14/16 and Vivobook S14/S16. These laptops feature the powerful Snapdragon X processors, offering a 44% boost in performance and twice the battery life of previous models. With up to 16GB of memory, 1TB SSD storage, and Dolby Atmos sound, these models provide a seamless multitasking experience, even under heavy workloads.
The Vivobook 14/16, starting at $699, is a budget-friendly option with military-grade durability and a stylish design in Cool Silver, Quiet Blue, or Platinum Gold. Users can expect features like Microsoft Phone Link for seamless cross-device integration, AI tools like StoryCube for file organization, and real-time Live Captions for translating audio into over 40 languages. With AI cameras, Microsoft Pluton processors, and Windows Hello, security gets a boost for fast and secure logins.
Meanwhile, the Vivobook S14/S16, priced at $799, elevates the slim and lightweight design to a new level. At just 1.59 cm thin and weighing 1.39 kg, these laptops are perfect for users on the go. With vibrant OLED or 2.5K IPS displays, they offer a visual treat for streaming and video calls, while the Snapdragon X processor ensures long battery life and top-notch performance.
Zenbook A14: Lightweight Marvel with AI Power
The ASUS Zenbook A14 is a standout in the Copilot+ series. Touted as the world’s lightest Copilot+ PC, it weighs under a kilogram, making it ideal for users prioritizing portability. Despite its lightweight design, the Zenbook A14 is a powerhouse, featuring Snapdragon X Elite processors and up to 32 hours of battery life.
The Zenbook A14 is built with Ceraluminum, a durable, scratch-resistant material 30% lighter than traditional aluminum. This engineering feat ensures that the laptop is portable and robust enough for everyday use. Starting at $899, it offers a premium computing experience with advanced AI tools and a sleek design inspired by nature.
AMD Ryzen AI Models: A Leap in Productivity
ASUS’s partnership with AMD brings the latest Ryzen AI 300 series processors into the mix, powering models like the Zenbook S16, Zenbook 14, Vivobook S14/S16, and Vivobook 14/16. These laptops offer up to 50 TOPS of AI performance, making them perfect for handling demanding workloads.
The Zenbook S16 combines sophistication with power, featuring a 16-inch 3K 120Hz ASUS Lumina OLED display and a slim 1.1 cm chassis crafted from durable Ceraluminum. For those who prefer a smaller device, the Zenbook 14 offers similar features in a compact, ultraportable design. Both models leverage the AMD Ryzen AI processors to deliver cutting-edge performance and immersive visuals.
The Vivobook S14/S16 and Vivobook 14/16 continue offering exceptional value with powerful processors, stunning displays, and sleek designs. Starting at $799 and $699, these models are designed for users who want a balanced blend of performance and affordability.
Intel Core Ultra Models: Gaming and Creativity Redefined
ASUS has also embraced Intel’s latest Core Ultra processors (Series 2), integrating them into models like the Zenbook Duo, Zenbook S16, Zenbook 14, Vivobook S16, and Vivobook 14/16. These processors bring next-gen AI acceleration, enhanced graphics capabilities, and improved multitasking performance.
With its dual 14-inch 3K OLED touchscreens, the Zenbook Duo revolutionizes multitasking and creativity. Its versatile modes make it suitable for everything from desktop work to screen sharing, while the Intel Core Ultra 9 processor ensures seamless performance.
The Zenbook S16, on the other hand, combines elegance with power. Its all-metal body, equipped with a 48 TOPS NPU, offers a premium feel and next-level AI capabilities. For users seeking a more compact option, the Zenbook 14 delivers similar features in a slim, portable package.
The Vivobook S16 and Vivobook 14/16 round out the lineup, offering high-performance AI tools and stunning displays at more accessible price points. These models cater to users who need powerful yet affordable laptops for everyday computing.
Accessories that complement the experience
ASUS has also introduced innovative accessories to enhance the Copilot+ experience. With its vibrant color schemes and dedicated Copilot key, the ASUS Marshmallow Keyboard is designed for comfort and compatibility across multiple platforms. Meanwhile, the ASUS Fragrance Mouse brings a unique twist to productivity with its refillable fragrance design and year-long battery life.
By offering a comprehensive range of laptops and accessories, ASUS is making a strong case for AI-enabled computing as the future. With models catering to every budget and need, the Copilot+ lineup is set to make AI computing more accessible, secure, and exciting for everyone. Whether you’re a student, a professional, or a casual user, ASUS has something tailored just for you.
ROG Astral and RTX 50 Series GPUs
ASUS has introduced its NVIDIA GeForce RTX 50 Series graphics cards, headlined by the all-new ROG Astral series. This lineup redefines gaming and creative capabilities, combining cutting-edge performance with futuristic design. The ROG Astral series offers air-cooled and liquid-cooled variants, showcasing ASUS’s commitment to delivering top-tier graphics performance for enthusiasts and professionals alike.
Powered by NVIDIA’s Blackwell architecture, these GPUs offer AI-driven enhancements, including NVIDIA DLSS 4, for improved frame rates and unprecedented graphics fidelity. Gamers and creators can also explore NVIDIA NIM microservices, which enable seamless integration of AI assistants and workflows. With its celestial-inspired design, the ROG Astral series embodies innovation. It offers a powerful cooling system with up to 20% more airflow and premium materials like phase-change thermal pads for enhanced durability and performance.
For those seeking liquid-cooled options, the ROG Astral LC GeForce RTX 5090 delivers up to 30% better thermal efficiency, making it a perfect choice for overclockers. The Astral lineup solidifies ASUS’s leadership in high-performance graphics solutions by supporting advanced features like GPU Tweak III and customizable cooling controls. Alongside the Astral series, the TUF Gaming and ASUS Prime RTX 50 GPUs ensure a complete range of options for every type of user.