In a bold move to dominate the existing messaging app, Zoho has launched Arattai, a messaging platform that brings an edge in the communication landscape. It is a made-in-India instant messaging app that allows users to share information in an end-to-end encrypted manner. The app, currently in its early stages, places significant emphasis on a fresh approach, business communication, and user privacy.
With a call to embrace Swadeshi, the messaging app has already hit 7.5 million downloads, skyrocketing to 3,000 to 350,000 in just three days. The streak comes with widespread calls and invitations on social media platforms, including some WhatsApp groups. The founder of Zoho, Sridhar Vembu, has been actively advocating its reliability and accessibility on different platforms. In an X post, Vembu wrote, “Arattai is on the surface a simple product, but it has a lot of depth inside…”
What will Arattai be doing to stay ahead of its rivals?
There are some active uses with the introduction of modern technology. Instead of being a limbo, Arattai is offering an Android TV version, which WhatsApp has not introduced. The app is a portrayal of a made-in-India product and may become a rival to WhatsApp, which offers similar features. WhatsApp still dominates the market with around 2.95 billion monthly active users worldwide. In contrast, Arattai has already achieved 1 million+ monthly active users, posing a significant threat.
According to Vembu, the CEO of Zoho, Arattai is designed to glide through different screens without any errors and uses low-speed internet, making it a stand-out feature. It is inclusive in its approach and has become the most downloaded app on the Play Store.
As people from different sectors, like rural set-ups, come forward, they prefer an app that uses low bandwidth, which is why the app is expected to grow. In the Indian global tech sector, this innovation can be marked as a boon for multiple users.
Chairperson of the Mahindra group, Anand Mahindra, in his X post said, “I have downloaded Arattai today, with pride.”
Signs of Swadeshi
With the push to the idea of Swadeshi and Atmanirbhar Bharat, Arattai is available and ready to do wonders with its broad reach. The hype around the app is real, and it buzzes with massive audience engagement.
It has also witnessed a surge in India and explosive growth. With the intention of making it a super app, the homegrown messaging app has tailored its vision for India.
