In China, electric vehicles with built-in fridges or in-car karaoke systems are no longer cutting-edge niche features for the ultra-wealthy. Car manufacturers are now offering such features and exploring more luxurious features, such as beds and cooktops, to boost sales, which have been sluggish lately.
Major electric vehicle companies are experiencing a slowdown in demand within China due to consumers tightening their spending habits. Additionally, tensions with major Western economies are clouding the outlook for exports.
Smaller players in the industry rely on their ability to think outside the box as a critical factor for survival. Given the industry’s competitive nature, consolidation is anticipated as China aims to address the excesses resulting from years of generous subsidies.
The advanced features of Chinese electric vehicles also highlight the potential risk for Western manufacturers if they continue to lag in gaining market share in the world’s largest auto market. Customers see locally made vehicles in China as better suited to their extensive technological needs and preference for high levels of connectivity.
While traditional automakers mainly focus on a car’s performance, Chinese companies are expanding beyond that. They are exploring various living and recreational scenarios, which is one reason why customers are increasingly drawn to electric cars.
Here are some unique features available in Chinese electric vehicles:
Sleeping bags and tents: Xpeng’s G9 SUV offers a convenient bed feature with the touch of a button. The seats fold flat, and a double-size air mattress automatically inflates, catering to China’s growing camping culture or providing a cozy spot for a nap during long drives.
Killing Motion sickness through tech: Geely’s Galaxy E8 electric sedan tackles motion sickness by vibrating at the same frequency as a human heartbeat while driving uneven roads. It also boasts a smooth braking system to minimize discomfort often associated with electric cars.
Flatbed options for EV SUVs: Li Auto’s L-Series SUV includes luxurious features like built-in massagers and extended-range capabilities. Rox Motor Tech’s Polestones 01 offers a rear-mounted camping-style kitchen with an induction cooker and water dispenser catering to outdoor enthusiasts.
Camera Drones: BYD’s Yangwang U8 EV collaborates with DJI to integrate a drone that launches and lands from a retractable case on the roof. It can capture high-definition images and provide real-time aerial views, enhancing the driving experience for tech-savvy users.
Gamifying the car: Electric vehicle makers like Tesla and Li Auto offer in-car gaming options. BYD goes further with a detachable steering wheel, allowing drivers to play video games using the car’s pedals and in-car display. However, safety concerns have prompted restrictions, such as only allowing gaming when the vehicle is stationary.
That’s not all; there are several fascinating innovations in the works:
Geely and its EV brand, Zeekr, are exploring a vehicle-mounted fishing system with a line and hook. Equipped with location sensors, the car will provide the driver with data on nearby bodies of water, including depth and flow rate and historical fishing data, to identify optimal spots. The system will enable long-distance and precise casting, and once a fish bites, the vehicle will automatically reel it in.
Meanwhile, SAIC Corp.’s IM Motors is developing an in-car plant-care system. This innovative feature will collect rainwater from the roof and condensation from the vehicle’s cooling system. Using specialized software, the system will identify plant species inside the car and determine the ideal timing and amount of water needed to nurture them.
These ambitious projects underscore automakers’ commitment to innovation, even amid uncertain consumer demand. Bill Russo, founder and CEO of Shanghai-based advisory firm Automobility, notes that in the era of electric vehicles, China is redefining what it means to be “premium.” He emphasizes that experimentation is crucial for pushing boundaries and introducing unconventional ideas to the market.
