This September, Apple is set to release significant updates with the introduction of Apple Intelligence and other new features in iOS 18, iPadOS 18, and macOS Sequoia. However, European users might be unable to access some of these exciting updates.
Apple’s new features, such as Math Notes in iPadOS, generative AI Genmojis, inline AI writing assistance, and advanced image editing tools, have been highly anticipated since unveiling at the Worldwide Developers Conference (WWDC) 2024 in California. These innovations showcased Apple’s commitment to integrating artificial intelligence into its products, thrilling developers and users alike.
Initially, these AI features were available worldwide, with the understanding that they would work in US English. However, the rollout in Europe faces significant obstacles due to regulatory issues, particularly the EU’s Digital Markets Act (DMA).
The DMA ensures that major tech companies like Apple, Google, Amazon, Meta, and Microsoft do not misuse their market power. Last year, the EU labeled Apple a gatekeeper, requiring the company to make platform-level changes, such as allowing third-party app stores on the iPhone. Apple reluctantly complied, leading to a strained relationship with European regulators.
Due to these regulatory challenges, Apple is unlikely to launch several key features—iPhone Mirroring, SharePlay Screen Sharing enhancements, and, most crucially, Apple Intelligence—in Europe this year.
Apple explained its position in a statement to TechRadar: “Due to the regulatory uncertainties brought about by the Digital Markets Act (DMA), we do not believe that we will be able to roll out three of these features—iPhone Mirroring, SharePlay Screen Sharing enhancements, and Apple Intelligence—to our EU users this year.”
Apple’s primary concern is that the DMA’s interoperability requirements might force the company to compromise the integrity of its products, potentially affecting user privacy and data security. Apple emphasized its commitment to user safety and privacy, stating that it is working with the European Commission to find a solution allowing these features to be introduced without compromising these principles.
Apple’s focus on privacy is evident in its new AI products. The company has introduced the concept of private cloud computing, where its most significant generative models will reside. This will ensure the same data privacy and security level whether the models operate locally or in the cloud. Apple fears it could undermine these protections if the EU demands interoperability with third-party cloud providers.
Interestingly, while the DMA specifically designates Apple as a gatekeeper for iOS and iPadOS, macOS is now also affected due to the new iPhone mirroring feature, which allows users to display their iPhone screen on a Mac. This feature was well-received for its innovative approach but now faces regulatory scrutiny.
Despite the challenges, Apple is still discussing a compromise with the EU. The company hopes that an agreement might be reached in time for the launch of Apple Intelligence later this summer. However, a resolution will likely be found for the planned beta release of iPhone mirroring and SharePlay screen-sharing updates on June 24.
The situation underscores the complex relationship between tech giants and regulators, particularly in the EU. Apple’s predicament highlights the broader tension between innovation and regulation as companies strive to introduce cutting-edge technologies while complying with stringent regulatory frameworks.
As the tech world eagerly anticipates the rollout of these new features, European users may have to wait a bit longer to experience the full benefits of Apple’s latest advancements. The ongoing negotiations between Apple and the EU will be crucial in determining when and if these features will be available to European users. For now, the rest of the world will get a taste of Apple’s AI-driven future while Europe remains on standby.
