After years of being the polite but often limited voice in your iPhone, Siri might finally be getting the glow-up it deserves. Apple is reportedly gearing up for the most significant upgrade to its voice assistant since its debut over a decade ago, turning it into a full-fledged AI chatbot that could rival ChatGPT and Gemini.
According to Bloomberg’s Mark Gurman, Apple’s revamped Siri will make its grand debut at the company’s Worldwide Developers Conference (WWDC) in June, coinciding with the unveiling of iOS 27.
The project, internally codenamed “Campos”, will reportedly transform Siri from a simple voice interface into a conversational powerhouse, capable of handling both voice and text interactions with a dash of generative intelligence.
Apple to revamp Siri into a ChatGPT-like chatbot.
Siri has long been the punchline in the AI assistant race, falling behind competitors that can write essays, plan holidays, or crack jokes that actually land. While Apple has been cautious about not turning Siri into a “chatbot,” that stance seems to have changed.
The next evolution of Siri could mark Apple’s boldest leap into AI yet. Unlike the version that has existed since 2011, the upcoming Siri will reportedly adopt the conversational, chatbot-style interaction made popular by ChatGPT.
Apple’s senior vice president of software engineering, Craig Federighi, once emphasised that the company didn’t want Siri to act like a chatbot but to be “integrated so it’s there within reach whenever you need it.” But with ChatGPT, Claude and Gemini redefining user expectations, Apple appears to be rethinking its playbook.
The revamped Siri is expected to weave generative AI directly into iOS, giving users a more fluid experience.
Imagine asking your iPhone not just to set a reminder, but to help you plan your day, summarise your emails, or even brainstorm a dinner menu. With Campos, Apple wants Siri to be less of a robotic helper and more of a digital companion that understands your context, habits,s and tone.
According to Bloomberg’s Mark Gurman, Apple plans to unveil this major overhaul at its Worldwide Developers Conference (WWDC) in June, positioning it as the centrepiece of iOS 27 and macOS 27. The redesigned Siri is expected to roll out to users in September, coinciding with Apple’s usual release window for significant software updates.
Essentially, it will serve as a stepping stone toward the more advanced, AI-driven version set to arrive with iOS 27, a long-awaited modernisation of Apple’s digital assistant.
If the reports hold, Apple’s next-generation Siri could finally close the gap with its AI rivals, blending the company’s trademark polish with the kind of natural, intuitive intelligence users have been waiting for.
Racing to catch up in the AI era
It’s no secret that Apple has been fashionably late to the AI party. While companies like OpenAI, Google, and Anthropic raced ahead with conversational chatbots, Apple reportedly spent much of last year searching for the right AI partner.
Sources say the company even tested rival technologies, including OpenAI’s GPT models and Anthropic’s Claude, before ultimately striking a deal with Google to integrate Gemini into its ecosystem, a collaboration confirmed earlier this month.
The timing couldn’t be more critical. OpenAI has recently confirmed that its AI-powered hardware will debut this year, in partnership with former Apple design guru Jony Ive, which could pose a direct challenge to Apple’s vision of seamless AI integration across its devices.
For Apple, this Siri revamp is more than just a software update; it’s a statement. The company has built its reputation on polished, intuitive experiences, and with Campos, it’s finally ready to show what that philosophy looks like in the AI age.
Come June, when the lights dim at WWDC, don’t be surprised if Siri takes centre stage — chatting, reasoning, and maybe even cracking a self-aware joke or two. After all, if Apple’s latest move plays out as expected, Siri won’t just be listening anymore. She’ll be talking back, brighter than ever.
