US tech giant Apple unveiled the first glimpse of the future of series-TV programming on Apple Music with trailers for its first two series. Footage of both unscripted series was unveiled. Officials said they are planning a spring launch date. Eddy Cue, Apple’s senior vice president of Internet Software and Services, said “Karaoke” will premiere in April, while no specific date has been set for “Planet”, reports variety.com.
“Four years from now, I don’t know where we’re going to be in relation to this (Apple’s strategy with regard to Hollywood),” said Cue, who skirted queries on whether Apple could potentially acquire a studio. “We’re trying different things. How fast it grows or where it goes remains to be seen,” he said.
“Karaoke”, in each episode, will feature celebrities such as John Legend with Alicia Keys and Billy Eichner with Metallica. There are rumours that Apple is already producing “Vital Signs”, its first scripted series with Dr. Dre, Cue made no mention of the series. Questioned about comparing its business to that of Netflix, Cue said: “We’re not out trying to buy a bunch of shows. We’re trying things that are creative, that move culture, that Apple is adding some value to. We’ll see.”