APPLE IPHONE 12 WAS THE BEST SELLING 5G SMARTPHONE OF 2020

It turns out that the iPhone 12 has become the world’s best-selling 5G smartphone in October, according to Counterpoint Research. According to the report, iPhone 12 captured 16 percent of the total global market, while the iPhone 12 Pro achieved a further 8 percent. It added that the iPhone 12 became the world-best despite a delayed launch, which only allowed two weeks of sales during the month. As per the report, the iPhone 12 Pro, which launched alongside the iPhone 12, was the second best-selling 5G model.

It added that the iPhone 12 and 12 Pro captured close to one-fourth of the total 5G smartphone sales in October.

According to the report, several factors drove the huge uptick for the iPhone 12 series. This included a great pent-up demand for a 5G upgrade, especially within the iOS base. Strong carrier promos in the US accounted for over one-third of the iPhone 12 and 12 Pro sales, followed by China and Japan, which saw a huge demand.

Compared to other 5G models, the report added that the iPhone 12, which is available in over 140 countries, has a wider market coverage and, thus, better sales.

Furthermore, the iPhone 12 and 12 Pro for the US have mmWave support. As a result, mmWave capable smartphones’ penetration increased to 12 percent in October compared to 5 percent in September. Going forward, the report added that the high throughput and low latency of mmWave would help unlock the potential of 5G.

As per the report, the iPhone 12 series demand is likely to remain strong through Q4 2020, especially during the December festive season. Due to being launched late, the sale momentum will be pushed to subsequent months, thus maintaining the momentum of the iPhone 12 series in early 2021.

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