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APPLE HIRES TOP LAMBORGHINI EXECUTIVE FOR ITS APPLE CAR PROJECT TEAM

The rumors around the Apple car won’t seem to end. The Cupertino-based tech giant is one step closer to achieving that ever-elusive goal of developing and launching its vehicle.

Apple recently hired one of Lamborghini’s top executives to help design and develop their car. The executive, Luigi Taraborrelli, has worked with the Italian supercar giant for over 21 years and has overseen the development of some of Lamborghini’s most iconic cars.

By the time he left Lamborghini, Taraborrelli was in charge of leading the development of chassis and vehicle dynamics. He seems to have left Lamborghini in May 2022 and will join Apple soon.

During his tenure at the company, Taraborrelli worked on the Lamborghini Urus, one of the best-selling Lamborghinis of all time and arguably one of the most selling high-performance SUVs of the last couple of years.

He also oversaw the development of the  Huracan Coupé, Performante, and Aventador Coupé, among others. He also worked on a few limited series projects, such as the Lamborghini Sterrato and the Sesto Elemento. He was also closely associated with the Asterion concept car. During his tenure, he not only oversaw Lamborghini’s chassis development but also areas such as handling, suspensions, steering, brakes, and rims, according to his LinkedIn profile.

Apple’s Car project, also called Project Titan, has been in the news since the early 2010s and has had its ups and downs since being officially launched in 2014. The project has been repeatedly delayed, and the company even reduced the team’s size at one point.

Over the years, several key personnel has joined and left the company, including several members from Ford and Tesla. The Apple project includes hundreds of former engineers from Tesla and other car companies, including Rivian Automotive Inc., Alphabet Inc.’s Waymo, Volvo Car AB, and Mercedes-Benz Group AG. It also has former senior design executives on staff from Tesla, McLaren, Porsche, Aston Martin, and BMW.

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