Continuing on its path of introducing its full suite of Prime services in India, Amazon has signed a content deal with Zee Music Company, licensing content for the upcoming Amazon Prime Music service.
According to The Economic Times, the deal will add “over 450 film soundtracks” in various languages, as well as music from “250 independent artists.”
Amazon’s suite of Prime services in the US and other countries offer customers access to unlimited video and music streaming, unlimited photo storage, exclusive offers, free delivery offers as well as unlimited Kindle books.
In India, the service is limited to Prime Video, exclusive offers and free shipping. Prime Music is yet to launch in India. As Medianama notes, Prime Music will compete in a market already dominated by the likes of Gaana, Saavn and Wynk, among others.
As a service, Prime Music is likely to see success by following the same subscription model in the US, wherein the service is bundled as part of the overall Amazon Prime subscription.
At Rs 999 a year for Prime Videos, deals,Prime shipping and Prime Music, the service will certainly offer greater value to its customers than other competing services. It’s still unclear as to how long Amazon will maintain that pricing structure given that the complete suite of services is normally offered at $99 a year in the US, however.