As if going after Elon Musk’s X with the Threads app wasn’t enough of a travesty, Instagram is currently experimenting with a novel feed option for its Verified subscribers.
The announcement came from Instagram head Adam Mosseri, who revealed that the new feature will allow users to view posts exclusively from verified accounts. Individuals can access content from favorite celebrities, influencers, and brands without sifting through their feeds.
This innovative feed is part of Instagram’s broader Meta Verified subscription service, which involves user authentication and provides access to several perks, including priority customer support and exclusive stickers. According to Mosseri, this feature is designed to facilitate the discovery of content by businesses and creators.
In a message shared on his Instagram broadcast channel, Mosseri stated, “We’re testing a way for people to explore their Instagram feed and reels by toggling to only Meta Verified accounts. We’re exploring this as a new control for people and a way for businesses and creators to get discovered. Let us know if you’d be interested in using this.”
Mosseri also provided a screenshot demonstrating how the new feed option will be presented. According to the image, “Meta Verified” will be listed under “Following” and “Favorites” when users tap the Instagram logo.
This development enables regular users to track content from verified users more conveniently and enhances the appeal of becoming Meta affirmed for businesses and creators. This could make Meta Verified, which costs $11.99 on the web and $14.99 in the app, a more enticing option for those seeking greater visibility.
However, Mosseri did not disclose specific details about the testing, such as its scope or eligibility criteria. Meta Verified is a paid subscription program offered by Meta for Instagram and Facebook. Launched earlier this year, it provides subscribers with a blue verification checkmark, improved customer support, and protection against impersonation.
Initially tested in Australia and New Zealand, it expanded to the United States and businesses before reaching the United Kingdom, Canada, India, and most global markets in the spring of 2023.
