5G SMARTPHONE SHIPMENTS GREW 163 PER CENT IN INDIA, SAMSUNG AND VIVO LEAD THE MARKET

As per a report published by Cyber Media Research, 5G shipments in India grew 163 percent, year-on-year in the April-June period. Samsung led the segment with a 28 percent market share, followed by Vivo with a 15 percent market share.

One of every three smartphones shipped in Q2 2022 was a 5G capable smartphone as shipments grew 7 percent quarter-on-quarter, according to the ‘India Mobile Handset Market’ report published by CyberMedia Research or CMR.

“With the completion of 5G auctions and anticipated roll-out of 5G services in India shortly, there will be further momentum in 5G smartphone shipments,” said Menka Kumari, an analyst at the Industry Intelligence Group CMR.

5G smartphone shipments in Rs 7,000-Rs 24,999 grew more than 160 percent YoY, whereas overall smartphone shipments in this segment grew 12 percent.

As per the report, premium smartphones, which they have defined as handsets that cost Rs 25,000-Rs 50,000, and super-premium smartphones, which cost more than Rs 50,000, grew by 80 percent and 96 percent, respectively.

Shipments for affordable smartphones or handsets that cost Rs 7,000 or less declined 61 percent YoY.

When we combine 4G and 5G enabled smartphones or look at the smartphone market in general, however, things take on a different shape.

Chinese smartphone company Xiaomi led the Indian smartphone market during the April-June 2022 period despite a 22 percent decline in its sales volume,

Xiaomi stayed in the top position with a 20 percent market share, followed by Samsung with an 18 percent share. Realme followed Samsung with a 16 percent market share, Vivo at 15 percent, and Oppo at 10 percent.

Despite the spurt of recent crackdowns in India, most of the major Chinese smartphone brands in the top five smartphone leaderboard registered healthy growth during the quarter, barring the smartphone market leader.

Apple topped the super-premium segment with a substantial 78 percent market share. The iPhone 12 and 13 series contributed most of the quarter’s iPhone shipments.

“We anticipate H2 2022 to potentially see some easing of supply-side constraints in the run-up to the festive season, said Amit Sharma, an analyst with CMR.

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